June 5, 2008 at Viceroy Santa Monica, 1819 Ocean Avenue, Santa Monica, CA. 90401 Registration opens at 9:00am

SocialMedia Business School: How To Build Your Business

The purpose of the SocialMedia Business School session is to bring together industry experts to help guide you in building out your applications’ revenue model and preparing your business plan for financing and general planning. SocialMedia Networks, the social advertising network will bring together advertisers, leading developers and analytics gurus to help you build your business. You will learn about the resources available to you to make the most money from your applications, and using supporting materials provided by SocialMedia you’ll apply what you learn into an actual business plan that turns your apps into a sustainable business.

AGENDA

9:00am-9:30am: Registration

9:30am-10:00am: Breakfast

10:00am-10:30am: Lessons learned from SocialMedia Network’s CEO Seth Goldstein

10:30am-11:15am: ANALYTICS

Understand your audience: where are they coming from, who are they, what do they want to buy? What is the best way to measure your success and what is the correct one for your business CPA, CPM, eCPM or PPC or is it all about installs.

SocialMedia Networks: Eddie Smith

Developer Analytics: Charles Yong

Sometrics: Ian Swanson

Kontagent: Jeffrey Tseng

11:15am-12:00pm: MARKETING

Marketing and promotion of your ad / widget / app What works and what doesn’t.

SocialMedia Networks: Nick Gonzales

Top App Developer: David Hu

Top App Developer: Patrick Lo

Top App Developer: Walter Driver

Top App Developer: Anand Chhatpar

Top App Developer: Shikha Arian

12:00pm-12:45pm: APP HOSTING OPTIONS

Learn about the options and economics associated with running your apps in-house versus outsourcing.

Joyent: Rod Boothby

12:45pm-1:30pm: Lunch

1:30pm-2:30pm: OpenSocial and Facebook Platform Q&A Session

2:30pm-3:15pm: BRAND ADVERTISING

What are Brands looking for in Social advertising: eyeballs, interactions or engagement? We will help you understand the unique needs of brand advertisers and how you can work with them to create custom sponsorships and other integrated brand experiences within your applications.

SocialMedia Networks: Mike Fury

Buzztone Agency: Liz Heller

Disney Parks & Resorts: Wendy Aldrich
 

3:15pm-4:00pm: PERFORMANCE ADVERTISING

How to turn clicks and leads and other forms of user response into cash. We will review best practices in CPA (cost per action) advertising on social networks and help you understand which offers work best for your apps.

SocialMedia Networks: Scott Pannier

Experian Interactive Corp: Brad Simmons

Dedicated Media: David Walsh

Reunion.com: Thomas Judd

4:00pm-4:45pm: BUSINESS MODELING

Interactive session on using a spreadsheet to create a 2008-2009 revenue model for your business. What are some of the models out there and how are they working. Which ones have been successful and why. We will review with our panel of experts to help you make the most money for your business.

SocialMedia Networks: Eddie Smith

Angel Investor: Jeremy Wenokur

Managing Partner The Mail Room Fund: Richard Wolpert

5:00pm – Drinks